A Study of Communication Effectiveness In Relation to Organizational Effectiveness in Automotive Industry

Abstract

The present study is an attempt to study the effectiveness of organizational communication with respect to its dimensions namely downward, upward and horizontal communication as perceived by the personal working at three management levels in relation to organizational effectiveness. Product moment correlations were calculated to determine the extent of the relationships between various dimensions of organizational communication and organizational effectiveness.t-ratios were used to study significance of differences between means of extreme groups high and low on organizational effectiveness with respect to organizational communication and its dimensions.2x3 ANOVA was applied to study the main effect of state and management levels and the interactional effect of these variables on the perceptions regarding effectiveness of organizational communication in Indian Automotive Industry. Wherever F was found to be significant, t-ratios were worked out to find out the differences between means of various groups. The results of the study indicate that there is significantly positive relationship between organizational communication and organizational effectiveness and there is significant difference in the perceptions of the three management levels with regard to the effectiveness of organizational communication and its dimensions.