Exploring the Impact of Social Comparison on Body Image and Social Media Addiction

Abstract

In today’s modern digital era, social media serves a significant role in shaping perceptions of body image, influencing self esteem, and reinforcing societal beauty standards. Platforms such as Instagram, Snapchat, Twitter/X and Facebook feature curated images, beauty trends, and fitness influencers, which can lead to both positive and negative self perception among the users. Some individuals could find satisfaction in these trends, while some experience body dissatisfaction and face mental well - being challenges. Conversely, the rise of body movements seek to counteract these effects by promoting self acceptance and diverse representations of beauty. This study examines the intricate dynamics revolving social media engagement, body image, and social comparison, analyzing how different types of content consumption affects self perception. Using a sample size of 121 participants, the research investigates social media habits, engagement levels, and demographic influences to assess the psychological influences of social media on body image. Furthermore, it evaluates the effectiveness of body positive initiatives in fostering self acceptance. The findings aim to provide deeper understanding into the dual role of social media in both perpetuating unrealistic beauty standards and supporting body diversity, contributing discussions on mental health and digital well - being. Key words: social media, social comparison, body - image, self - perception, mental well being, beauty standards.