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Issue DateTitleAuthor(s)
12-Aug-2024Navigating Choices: Exploring Impact Of Product Descriptions On Regulatory Focus Goals In The Selection Of Hedonic And Utilitarian ProductsNigam, Richa; Sharma, Srishti
30-Aug-2024Modulating Regulatory Goals: Exploring the Impact of Cognitive Styles on Feature Based Product ChoiceNigam, Richa; Gupta, Palkin

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